Dairy Crest Gets A Boost With Johnny Rotten
Who would have thought that Johnny Rotten or John Lydon, the Sex Pistols frontman, would be such a success in the Great British Butter campaign? Contrary to all expectations, the campaign is a huge success and it has led to the sales of Dairy Crest going up 10%. It’s strange how during recessionary times, trusted brands see people rushing to buy them.
Dairy Crest’s profits are also looking healthy mainly because ingredients and raw material costs have fallen and also because they have divested of their share of 49% in Yoplait.
