Let’s face it – kids just love those effervescent drinks so why should milk be left behind in the fuddy-duddy non-fizzy zone? The idea has been around for a few decades, ever since fizzy drinks became so popular with kids all over the world. What changed a few years ago was that fizzy did not mean just fun anymore. Fizziness went beyond the artificially flavoured drinks to drinks with real fruit concentrate as well. So why should the wholesome goodness of milk be left behind?
What makes a drink bubbly? The drink is infused with carbon dioxide which is released when the container is opened. Of course, one didn’t think that it was possible to make milk fizzy till very recently but using the same principle with the right equipment can go a long way to making this happen. It looks like the huge beverage brand Coca Cola is the umbrella under which it will be launched. The news is that there has already been a soft launch in – where else but the Big Apple? It’s a mix of milk, fruit and cane sugar to sweeten.
This direction is obviously the route to younger consumers and with the milk being offered in many flavours – who knows? They might just have a whopping runaway success on their hands. Flavoured milk with fizz might just become very fashionable!
Stumble it!