The health pundits just can’t say too much today about probiotics – and for once, nothing they say can quite pay tribute to the immense good these live organisms do for your gut. There’s nothing quite like a good gut feel factor. Today you find probiotics in a wide array of foods. Dairy and all its products happen to be the choice of delivery system but you also find them in other foods like juices, snacks, etc. Till now, you needed to go to the probiotic section in the store or you needed to peruse those labels closely in order to pick up a product that contained probiotics. Till now.
It’s great news to know that you can carry your probiotic punch around with you from now on. Let’s take a look at what the buzz about these bugs is about. A few months ago, Bevs Unistraw launched a patented product that is unique – a straw that is coated with HOWARU™ premium probiotics and Danisco was given the rights worldwide to market it. So look at the benefits it offers – you can have your favourite beverage with the daily recommended dose of probiotics without having to go looking for it – all you do is carry the probiotic-treated straws with you.
These straws have opened up an exciting range of possibilities. First and foremost, they deliver the recommended daily dose of probiotics in a dry, stable format and unlike the earlier delivery systems, these do not require chilled storage or transportation. What Unistraw has also done is to join forces with Tetra Pak, the international packaging giant to include this straw as an on-pack addition to a number of their beverages. With two great marketing names – Tetra Pak and Danisco being the wind beneath its sails, this new product is sure to be a global success.
The power of probiotics is unmatched – just think about it – it’s like giving your body an army to fight with. The larger the army or the good bacteria, the better the chances of winning that gut war. And that victory is going to be reflected in your general health. Studies have shown that the presence of a sufficient number of good bacteria in the gut means fewer incidences of diarrhea, a better digestive system and because of that, a better immune system. So bring on those straws with probiotics and let’s wage a daily war against indigestion and disease!
