The Kraft-Cadbury Juggernaut Kicks Off
The first product after the sensational tie-up is out and it’s a Cadbury offering. It is called the Dairy Milk Bar of Plenty and it is being supported by a total advertising blitzkrieg, comprising print, outdoor and digital ads. The bar is being introduced in Toffee Apple and Roast Hazelnut, Berry Fruit & Vanilla Shortcake & Honey Roast Cashews.
So who is being targeted with this new bar in these three flavours? According to sources, it’s the 30 to 40 year old woman who is looking for the ultimate chocolate experience. The ads have been created by Fallon.
