Dairy Buzz

With so many of the traditional popular French cheeses taking a dip in sales, there’s a new way of promoting them that is becoming popular and that is by using scantily-dressed models to do that. The Association Fromages de Terroirs is putting together posters that use women working in the cheese industry as models. They hope this effort will revive interest in an industry that has been so much a part of France’s culture.
The disturbing trend is that while the eating patterns when it comes to quantity haven’t changed – a Frenchman consumes one pound of cheese a week – the point is that many of them have moved from the traditional raw milk, rurally-made cheese to the plastic-wrapped, processed varieties. People are also eating a lot more Greek and Italian cheeses thanks to a more global taste in food that is spreading among younger French people. A lot of people also don’t seem to have as much time as they used to and quick-fix meals as well as take-aways use processed cheese rather than the traditional ones which are more suited to fine dining with a lot of time.