World’s Largest Candy Company: Kraft And Cadbury
With Kraft taking over Cadbury for $19.5 billion, the world’s going to see the largest candy company to date. Together, there will be major global gum and candy products that exceed 40 in number and with this acquisition, Mars-Wrigley will have to retreat to second place. Kraft beat Hershey’s to the deal and the new company will build towards being the largest global snack and confectionery producer. While the move would make the company more US-centric, it would also make it the largest beverage and foods company in Europe. In growing markets like South America and India where Cadbury has a strong presence, this could be the entry for Kraft which till now has had a negligent presence.
